It’s nice to feel part of the outsider avant-garde, on the with-it, trend-setting leading edge, the toast of your peers, and at the same time have the respect and authority of an established position in a tried-and-true social structure. The one you are replacing. Or co-opting. Whose offices you are eyeing. “Social media”, which is [...]
…. especially now. We need to completely re-design all the processes that make up our life on earth. How big is your “we”? How widely can you think? Can you think beyond your individual self? Can you think beyond your personal problems? If you cannot, your are adding nothing to the current era, a consumer, [...]
When brands were marks on cows, they were useful. And still are, in terms of marking a product within a category in such a way that you or I can have confidence in what we are buying. Tools for trust. But when branding becomes an exercise in getting more money for the same amount of [...]